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SOFTSWISS to Present Mexican Market Strategy at SiGMA North America 2026

SOFTSWISS will participate in SiGMA North America 2026, held in Mexico City from September 1 to 3. The company plans to outline its operational approach in the region and discuss expansion prospects within the local regulated gaming sector.

Conference Agenda and Market Context

Dario Leiman, head of business development in Latin America at SOFTSWISS, will represent the company at the summit. He is scheduled to join the panel discussion titled "The Talent Pipeline Problem: Scaling People While Scaling Business" on September 2 at 10:35. The session will address strategies for establishing local teams and developing personnel during expansion into regulated territories.

Leiman stated that operators require technology partners familiar with local regulations and long-term market development, adding that sustainable growth depends on combining technical solutions with regional expertise. The vendor will also host meetings with operators and potential partners throughout the event dates.

SOFTSWISS maintains a partnership with the SiGMA Nexus Elite Golf Tour – Mexico 2026, providing additional channels for industry engagement. The Mexican online gambling segment is projected to reach €1.73bn by 2030, drawing international operators seeking regulated market entry. The company currently supports licensed gaming brands in the country with a fully compliant igaming ecosystem and round-the-clock technical and client support.

Source: SOFTSWISS press release.

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